Our materials and values
Our goal is to always use the most environmentally friendly materials and manufacturing processes as possible. We think environmentally friendly and sustainable also in terms of transport and working conditions. We produce most of the collection in Estonia and Europe which make transportation relatively short. Transport is by truck and boat which is not as bad for the environment as flight.
Sustainability is important for NOOR of Sweden. Therefore, we use Tencel® in many of our products. It is a natural material extracted from the raw material wood. The raw material is the same as that of viscose, but the manufacturing process is kinder to the enviroment. Textiles of Tencel® are more absorbent than cotton, softer than silk and cooler than linen. Our jersey is knitted in Sweden.
The brand Tencel is the same as lyocell, but when you buy Tencel, you can be sure that the wood raw material is certified with the sustainability marc FSC.